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Introduction to Intel.
We began by redesigning the iconic Intel badge. Found on millions and millions of computers worldwide.
We began by redesigning the iconic Intel badge. Found on millions and millions of computers worldwide.
We began by redesigning the iconic Intel badge. Found on millions and millions of computers worldwide.
Retail product packaging.
Drawing inspiration directly from the Intel processor chip, we developed the core element of the new brand identity - The Die'namic Signature Style.
Breaking this pattern apart revealed the shapes that form Intel's Signature Style.
Isolated shapes are used to hold text, copy and become a visual representation of Intel as a whole.
The Die'namic Signature Style.
Intel corporate communications.
Comprehensive brand guidelines.
Comprehensive brand guidelines.
The Die'namic Signature Style at IDF 2011 in San Francisco.
Intel event branding.
The Die'namic Signature Style is a platform for a unique and proprietary visual language.
Intel 2D iconography.
Intel 2D iconography.
Intel 3D iconography.
Intel typography.
Intel event branding.
Intel merchandise.

Intel

Brand Identity Refresh

Introduction to Intel. We began by redesigning the iconic Intel badge. Found on millions and millions of computers worldwide. We began by redesigning the iconic Intel badge. Found on millions and millions of computers worldwide. We began by redesigning the iconic Intel badge. Found on millions and millions of computers worldwide. Retail product packaging. TV idents. Animation by Blur. Drawing inspiration directly from the Intel processor chip, we developed the core element of the new brand identity - The Die'namic Signature Style. Breaking this pattern apart revealed the shapes that form Intel's Signature Style. Isolated shapes are used to hold text, copy and become a visual representation of Intel as a whole. The Die'namic Signature Style. Intel corporate communications. Intel ambient video. Animation by Hush. Comprehensive brand guidelines. Comprehensive brand guidelines. The Die'namic Signature Style at IDF 2011 in San Francisco. Intel event branding. The Die'namic Signature Style is a platform for a unique and proprietary visual language. Intel 2D iconography. Intel 2D iconography. Animation by Blur. Intel 2D iconography. Intel 3D iconography. Intel 3D Iconography. Animation by Hush. Intel typography. Intel event branding. Intel merchandise.

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