Vivial provides customer engagement tools for small and medium size businesses. From mobile site and content development to SEO and CRM programs, they are experts in creating and sustaining customer connections. This focus on connections became the foundation of our identity.
At it's center, the I's within the mark represent the customer, and the literal connections Vivial creates. From there we designed a visual language that could show a one to one connection, or a vast landscape of customer interactions.
We built the story of connections into Vivial communications and corporate spaces around the country - from reception areas, to their cafeteria tables. We helped the internal team understand and embrace the new brand philosophy.