James Fox

Chief Executive Officer

James started his career in advertising at St. Luke's having completed a Masters at the LSE. He spent 5 years at St Luke's working on award-winning campaigns for Ikea, Clarks and Emirates Airlines. From there James moved to Fallon where he was the global planning director for United Airlines. His work on United Airlines earned him two Gold Effies, a Silver Effie and an Emmy for Outstanding Commercial.

After many cold winters in Minneapolis, James moved to New York to run the Levis and British Airways accounts for BBH.

He was recruited by TAXI to be the Global Chief Strategy Officer, where he completed a total overhaul of the planning departments in TAXI's 5 offices. During his time at TAXI, Strategy Magazine named them Agency of the Year.

As EVP Director of Planning, James went on to run the $1.4-billion-a-year AT&T account at BBDO. In 2010, James joined Red Peak. In 2011 he was named CEO. He lives on the Upper West Side with his wife Jen and a very enthusiastic puppy called Roger.