Free Arts

Free Arts NYC is a nonprofit providing art education to children affected by educational budget cuts. To help generate donations and design a unique identity system we created The A to Z project – a bespoke alphabet. 


From george lois to
diane von furstenberg

We enlisted two dozen prominent New York designers and graphic artists to bring a unique interpretation to each letter and number. 


The project launched at an event hosted by Harper's Bazaar where signed prints were auctioned, raising enough money to support over two years of student mentoring. Each letter has since been incorporated into additional merchandise to help generate year-round revenue.