26 June 2012
Uniqlo hacks Pinterest
by Megan Meagher
Uniqlo takes to Pinterest as only Uniqlo can, by hacking it. The "Dry Mesh Project" was designed to "wake Pinterest users from their scrolling slumber."
The brand created 100 accounts on Pinterest and enlisted a mob of people to pin images seamlessly, in the right order, at the right time to overtake major categories. The result is the first ever branded mosaic. As you scroll down Uniqlo's page images of the brand's new Dry Mesh shirts fly by, essentially animating as you scroll. Don't take our word for it, try it out yourself: http://pinterest.com/source/uniqlo.com/
22 June 2012