25 September 2012
The world’s smartest socks?
by Megan Meagher
Socks with microchips beg the question, when does the information age provide us with too much information? In the case of Blacksocks' Plus+ your socks are tracked via iPhone app to help you match pairs after washing, learn where they came from and how many washings they've gone through.
While this type of info may seem interesting to only the most devout sock enthusiasts, the company is onto something. The app makes people pay more attention to their socks than they normally would, which means they will notice more quickly when their socks need replacing. The app even contains a "blackometer" which tells you whether to replace or keep wearing your socks based on how faded they are.
24 September 2012