17 January 2013
Silent Shopping: Do calm customers equal cash?
by Damien Moore Evans
British department store Selfridges is promoting a more zen shopping experience with in-store meditation, Silence Rooms and a line of logo-free products to eliminate unnecessary noise and lower customer stress levels.
The limited edition “No Noise” line features products from iconic brands like Levi’s, Clinique, Heinz, Marmite, and Beats by Dre. While the goods have been stripped down, marketers need not fear as each remains easily identifiable by look and feel. While the new minimalist style at Selfridges may calm customers, it remains to be seen if it will also have them reaching for their cash.
16 January 2013