11 May 2012

“Shwop” with Marks and Spencer

by Megan Meagher

Marks and Spencer are encouraging "shwopping." Customers can swap garments in exchange for a 5GBP voucher to purchase new clothes at M&S. The goal is to get shoppers to decrease waste and donate garments to charity. 1,200 "shwop drop" boxes have been placed around the UK.

Via DesignBoom.

Tags:
retail donate uk stunt