25 October 2012
Pizza chain follows their followers (in a giant mushroom suit)
Pizza chain Mellow Mushroom has recently expanded to over 130 stores in 100 US cities.
In an effort to get closer to their new customers, the chain got physically very close with their “Follow Us and We Will Follow You” campaign. Using family and friends as accomplices, the company stalked 20 people who had followed them on Twitter. The best part is they chose to follow their followers wearing a giant mushroom costume. Check out the videos here for the hilarity that ensues.
24 October 2012