When an iPad is placed beneath the newest Sports Illustrated Magazine ad from Lexus, the print begins to come to life.  The Cineprint technology adds a soundtrack, zooms the car into motion, and turns up the headlights as the car zips along. 

While it is a stunning combination of new and old, the questions remains as to how many people are actually going to put the two together.

Check out the Cineprint in action here