11 October 2012
Lexus revs up its print ads with a little help from the iPad
When an iPad is placed beneath the newest Sports Illustrated Magazine ad from Lexus, the print begins to come to life. The Cineprint technology adds a soundtrack, zooms the car into motion, and turns up the headlights as the car zips along.
While it is a stunning combination of new and old, the questions remains as to how many people are actually going to put the two together.
Check out the Cineprint in action here
10 October 2012