18 October 2012

Haagen Daz goes to the moon for ice cream bar reinvention

by mtitcomb@redpeakgroup.com

The ice cream maker tasked design studio Doshi Leviens with reinventing their classic chocolate bar. 

The resulting multi-layered treat was inspired by everything space- from French stop-motion film Le voyage dans de la lune to a Bollywood song.  Fully equipped with “craters” to give eaters a better grip, this space snack looks like a much more luxurious version of Dip n’ Dots.  As of yet, Haagen Daz has not released any information regarding sale of the Ice Moons.

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innovation packaging design advertising haagen daz ice cream doshi leviens ice moons