03 August 2012
GE skirts visual pollution ban in Sao Paolo
by Megan Meagher
GE has found a way to advertise despite the ‘visual pollution ban’ in Sao Paolo by creating large scale graffiti. The strategic move is supported by the government as the three installations focus primarily on art.
The works were launched in conjunction with a social media campaign and an online contest will help to determine the artists for future installations.
02 August 2012