24 October 2012
Fujitsu tries to cater to women with pink, bedazzled notebook
Fujitsu has released the 'Floral Kiss' line of notebooks, its first effort marketed directly at women. In its press release Fujitsu says the notebooks were “Based upon the design concept of bringing elegance to PCs, Floral Kiss is a new series that was planned and developed primarily under the direction of female employees.
The announcement goes on to spend 134 words describing the specially made “agate” case, 167 words go to the feminine design features, and only 19 words are used to discuss any of the notebooks actual technology.
While the initial idea may have been somewhat admirable, the execution is horribly sexist. The notebook has no “female-centric” tech additions outside of pre-loaded horoscope, diary, and scrapbooking apps. Fujitsu has simply added color, rhinestones, and a opening mechanism “friendly for women with longer nails” to an ordinary laptop. Floral Kiss will be available in Japan come November, no word yet on the reaction overseas.
More of the 'Kiss' specs here
23 October 2012