Today the news brings word of another wild patent from Apple – this time it’s packaging related. This patent titled “Active Electronic Media Packaging” shows Apple is interested in wirelessly charging its devices…while still on shelves. This patent would also allow Apple to transmit data (like software updates) and display imagery on screens.

Apple has big eyes for packaging, according to their patent file: “Although typical packaging for an electronic media device may be designed to adequately protect the device from shock or damage, the packaging is extremely limited in other respects. For example, the ability to fully view or interact with the electronic media device while still inside the packaging is severely limited in most packaging designs. Although unobtrusive packaging designs have been developed, these designs typically do not allow electronic media devices to be interacted with while inside the packaging."

For now it’s just a cool idea, but we think their long-term thinking is right on track.

Read more here.