While Nike has been momentarily silenced by rival and official Olympic sponsor Adidas, a passion project by designer Paul Jenkins has gotten some attention in the design community.

In 2010 Jenkins gave a pair of Nike sneakers to 78 different creatives and asked them to ‘challenge the function of Nike shoes’.  See the above or click through to see more of the inventive and playful results of NIKE 78.

See more designs here: http://www.nike78.co.uk/project