Posts tagged with: Technology
13 November 2012
Coca-Cola focuses on digital storytelling with homepage revamp
The beverage giant has unveiled Coca-Cola Journey- what will be a “multimillion dollar effort over multiple years” to enhance its interactive web presence.
09 November 2012
The Pope plans to join Twitter
While Pope Benedict XVI tweeted using the Vatican's Twitter handle this past July, he is now venturing out into the digital world on his own.
Twistock, a new site out of Russia, has come up with a way to monetize your social influence. Similar to Klout, Twistock uses an algorithm to determine your individual social influence and from there assigns a corresponding amount of virtual cash or ‘stock’. Using these numbers, Twistockers can buy and sell their fellow users (celebrities, politicians, and your friends all included). Any trading profits can then be redeemed for real-world items and experiences.
01 November 2012
What kind of social media addiction do you have?
The question is no longer IF you use social media- it’s HOW. Are you a liker? An influencer? A multi-mayor?
26 October 2012
Michael Birkin rings NASDAQ Opening Bell with Microsoft and Acer
Our own chairman Michael Birkin helped ring the Opening Bell on NASDAQ today with Microsoft and Acer in celebration of Windows 8.
25 October 2012
Pizza chain follows their followers (in a giant mushroom suit)
Pizza chain Mellow Mushroom has recently expanded to over 130 stores in 100 US cities.
24 October 2012
Fujitsu tries to cater to women with pink, bedazzled notebook
Fujitsu has released the 'Floral Kiss' line of notebooks, its first effort marketed directly at women. In its press release Fujitsu says the notebooks were “Based upon the design concept of bringing elegance to PCs, Floral Kiss is a new series that was planned and developed primarily under the direction of female employees.
In a clever bit of marketing, Kit Kat took advantage of the weather delay for Felix Baumgartner and the Red Bull Stratos team and sent some chocolately support as the Austrian daredevil attempted to break the world free-fall record.
11 October 2012
Lexus revs up its print ads with a little help from the iPad
When an iPad is placed beneath the newest Sports Illustrated Magazine ad from Lexus, the print begins to come to life. The Cineprint technology adds a soundtrack, zooms the car into motion, and turns up the headlights as the car zips along.
05 October 2012
World’s First Digital Bottle Top
Strongbow shows how they get the party started with the first ever digital bottle cap. With "StartCap," opening bottles of Strongbow triggers unexpected things on-premise in bars and at events. It’s powered by RFID, with the bottle caps triggering/connecting the RFID signal as they are opened, which is in turn picked up by RFID scanners and translated into real-world actions like turning on projections, shooting confetti and launching fireworks etc.