Posts tagged with: Red Peak

We were lucky enough to have an awesome New Business Intern spend the summer with us - meet Nicole!

1. What are you studying, and where?

Right now, I am a Marketing Major at Bentley University in Waltham, Massachusetts. I will be a junior this upcoming year, but for the fall, I will be studying at Wu-Wien: Vienna University of Economics and Business.

2. Talk about the overlaps between your work here and your academic pursuits.

I never thought that researching and organizing data for academic papers would help me so much at work, but knowing where to find the best resources for reliable information and how to put it all together was so important to my job. Not knowing too much about branding before coming to Red Peak, it was also helpful to treat the experience as if I was in class, constantly learning as much as I could from everyone at the company to then mold how I viewed my own projects.

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Here's a glimpse of what's been inspiring us around the studio this week.

As you’ve likely heard, Germany's crushing defeat of Brazil was the most tweeted-about sports event in history. Of the many (many) memes that came out of the match, this ad from German radio station Bayern 3 was one of the most viral (and most accurate!).

So this is what wifi signals would look like if you could see them.

This Adidas Smart Ball is exactly that, a "smart" football that gives players data about their performance and how to improve.

These headphones have your name on them. Well, not really, but they are made just for you. Using 3D printing, of course.

The next time you need to send precious goods, consider using this natural sand packaging - it’s not only pretty, but it’s sustainable too!

These GIFs by David Whyte are some of the trippiest we've seen... (h/t Mashable)

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Each week, we put the spotlight on a different Red Peak-er to give you an insider's look at the talent behind the work. This week, it's designer Andy Haug. 

Where did you grow up? What’s your favorite thing about your hometown?

I grew up in Seattle WA, my teen years were the mid 90's and Nirvana was nearly the only thing I cared about.

Have you lived in any other countries? Where / for how long?

Yes. Peru for 2 years and Argentina for 5.

Cats or dogs? (or both?)

Neither. Just poodles. 

Favorite book?

Anything from Haruki Murakami.

What’s your dream branding project?

Branding the 2024 Summer Olympics in NYC... please!

Favorite project you’ve worked on?

An aerial photo shoot of NYC, via helicopter. Best 120 minutes of my career to date!

 

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Megan Meagher, Red Peak’s Director of Strategy and an expert on Millennials, spoke yesterday at the ANA Internationalist Breakfast Thinktank at the Sony Club in New York. The event brought together global marketing, advertising and branding professionals for a discussion about marketing to Millennials versus to Boomers. Peter Hubbell, founder of Boom Agers, an agency dedicated to marketing to the Boomer generation, also spoke.

Megan’s talk was based off of RPY’s research, which can be found here. After sharing her insights on Millennials (and why that label is meaningless), she was joined by an esteemed panel of marketers, including Julie Chan of Pfizer Consumer Healthcare, Lee Nadler of MINI US and Elliot Lum of Sony Music, for a discussion on how brands can reach both Millennials and Boomers.

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Red Peak is looking for a New Business & Marketing Intern! Are you passionate and curious, and interested in the business of building brands? Spend your summer with a (paid!) internship, learning how to drive business growth at a fun and collaborative branding agency in the heart of Soho.

We'd love to hear from you - read more and apply for the position here

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Red Peak's Chief Creative Officer, Stewart Devlin, is judging the prestigious Kinsale Shark awards in his native Ireland next month. For over 50 years, the Kinsale Shark Advertising Festival has been attracting entries and delegates from around the world. Creative professionals judge all entries on the spot, handing out gold, silver and bronze 'Sharkies' to the year's best creative work in broadcasting, print, and everything in between. Judge away, Stewart!

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Featured in this week’s Ad Age is Red Peak planner Nate Dwyer’s take on the rise in premium alcohol sales in the US. Current consumer purchasing behavior of alcohol is a bit contradictory. On the one hand, sales of small batch liquors and authentic browns such as Irish Whiskey and single-malt scotch are way up. But another segment of the population is buying flavored vodka with names like Cotton Candy and Cheesecake. How to reconcile these two seemingly opposing trends? Read Nate’s explanation here

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Freelance graphic artist Richard C. Evans was given the difficult task of designing a business card both elegant and memorable for the London-based modern furniture store, Bentply. Business cards rarely achieve either of these goals and more commonly end up underneath seat cushions or at the bottom of trashcans. But this card is too cool to ignore or discard. Made from three layers of paper, it can be folded into a miniature chair, one that the store actually designed and sells. The chair provides a lovely adornment to any tabletop, while simultaneously serving as a constant reminder of that cool modernist furniture store you’ve been meaning to check out. Well done, Richard C. Evans! Will you design my wedding invitations?

(Source)

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French Designers, Thierry Boltz and Claude Saos of Boltz & Saos have designed a fetching alternative to the typical steel or aluminum bike. Combining their passion for beautiful design and no-nonsense transportation, they have created the WOOD.b, an urban bicycle composed of ash wood and steel components. "The WOOD.b from BSG Bikes might look like a work of art, but it's meant to function as an urban bicycle," says Freshness Mag. In other words, these bikes might look really pretty, but they're also durable and comfortable. And highly customizable. You choose the wood and color of the stainless steel parts, even the shape of the handlebars. I suspect I'll start seeing more of these wooden beauties popping up around New York. Get your orders in now. They're custom made in France, obviously.

(Source)

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This month's issue of The Real Deal tackles the Trump brand – is it more valuable than ever, or less? That depends on where you live, argues Red Peak CEO James Fox. Post-recession American consumers are gravitating towards more humble, "authentic" brands. But in developing countries, with the emergence of a middle class comes what Fox calls "the Trump idea of materialistic success." Read the rest of the article here.

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