Posts tagged with: Red Peak

Red Peak's Chief Creative Officer, Stewart Devlin, is judging the prestigious Kinsale Shark awards in his native Ireland next month. For over 50 years, the Kinsale Shark Advertising Festival has been attracting entries and delegates from around the world. Creative professionals judge all entries on the spot, handing out gold, silver and bronze 'Sharkies' to the year's best creative work in broadcasting, print, and everything in between. Judge away, Stewart!

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Featured in this week’s Ad Age is Red Peak planner Nate Dwyer’s take on the rise in premium alcohol sales in the US. Current consumer purchasing behavior of alcohol is a bit contradictory. On the one hand, sales of small batch liquors and authentic browns such as Irish Whiskey and single-malt scotch are way up. But another segment of the population is buying flavored vodka with names like Cotton Candy and Cheesecake. How to reconcile these two seemingly opposing trends? Read Nate’s explanation here

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Freelance graphic artist Richard C. Evans was given the difficult task of designing a business card both elegant and memorable for the London-based modern furniture store, Bentply. Business cards rarely achieve either of these goals and more commonly end up underneath seat cushions or at the bottom of trashcans. But this card is too cool to ignore or discard. Made from three layers of paper, it can be folded into a miniature chair, one that the store actually designed and sells. The chair provides a lovely adornment to any tabletop, while simultaneously serving as a constant reminder of that cool modernist furniture store you’ve been meaning to check out. Well done, Richard C. Evans! Will you design my wedding invitations?

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French Designers, Thierry Boltz and Claude Saos of Boltz & Saos have designed a fetching alternative to the typical steel or aluminum bike. Combining their passion for beautiful design and no-nonsense transportation, they have created the WOOD.b, an urban bicycle composed of ash wood and steel components. "The WOOD.b from BSG Bikes might look like a work of art, but it's meant to function as an urban bicycle," says Freshness Mag. In other words, these bikes might look really pretty, but they're also durable and comfortable. And highly customizable. You choose the wood and color of the stainless steel parts, even the shape of the handlebars. I suspect I'll start seeing more of these wooden beauties popping up around New York. Get your orders in now. They're custom made in France, obviously.

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This month's issue of The Real Deal tackles the Trump brand – is it more valuable than ever, or less? That depends on where you live, argues Red Peak CEO James Fox. Post-recession American consumers are gravitating towards more humble, "authentic" brands. But in developing countries, with the emergence of a middle class comes what Fox calls "the Trump idea of materialistic success." Read the rest of the article here.

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Red Peak CEO James Fox sat down with Smart CEO Magazine to discuss the importance of identifying and communicating a vision within a company. "I'm a huge believer in leadership by example," he says. "Unless the upper levels of leadership enact their own vision, it becomes a useless piece of flimflammery."  Read the full spread here

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Red Peak CEO James Fox sat down with Smart CEO Magazine to discuss the importance of identifying and communicating a vision within a company. "I'm a huge believer in leadership by example," he says. "Unless the upper levels of leadership enact their own vision, it becomes a useless piece of flimflammery." Read the rest here.

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The Lisa Sanders Public Relations brand identity has earned Red Peak a place on the 2013 New York Festivals shortlist. The NYF International Advertising Awards are scheduled to take place this Thursday, May 2nd at the New York Public Library with the Red Peak team in attendance. Check out the work and our competition here.

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Our very own COO Stewart Devlin was featured in Bloomberg Businessweek taking on the latest redesign of Myspace.  See below or click here for his thoughts on the attempted resurrection of the once-great social network.

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A big congratulations is in order here at Red Peak!  Our very own James Fox has been named a 2012 Agency Innovator by the Internationalist and has been invited to speak at the Innovator's Summit, taking place November 27th in New York City. 

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