Posts tagged with: Innovation
19 December 2012
Google has released their annual Zeitgeist: Year in Review video for 2012. The compilation offers a quick splice of the most awe-inspiring, unbelievable and attention-grabbing moments that defined 2012. The nearly 3-minute video includes Red Peak favorites, viral video “Dumb Ways to Die” and the Red Bull Stratos Jump, as well as historic footage from the London Olympics, the protests in Syria, and the Mars Rover mission.
18 December 2012
MINI and SPCA Auckland teamed up for the annual pet adoption drive, taking things quite literally this year.
Over the course of two months Monty, Porter, and Ginny (three local SPCA rescue dogs) trained with the New Zealand MINI driving team. After hours and hours behind a faux wheel with specially fitted controls the dogs hit the road for real, taking their skills to the track. Porter’s first solo ride, captured on video, has gone viral worldwide and the trio of talented pups has since appeared on Campbell Live and Good Morning America.
The #drivingdogs campaign hopes to raise awareness and inspire New Zealander’s to consider the SPCA rescue pets when adopting a new furry friend.
12 December 2012
A new exercise model out of San Francisco is looking to take your neighborhood gym to the outdoors. In partnership with the National Fitness Campaign, design firm NewDeal is attempting to eradicate all of your excuses for skipping the gym.
NewDeal has created a local, outdoor, and completely free ‘fitness court’. Using durable, weather-ready materials the team developed a stable of equipment that can be easily transported and used for multiple exercises. NFC has also hired trainers to assist in the development process and the team ultimately created a seven-minute circuit training podcast to guide users through their outdoor workout.
The first location has opened in the San Francisco area with further extensions planned in 2013. Communities nationwide can request a free Fitness Court in their own backyard- corporate sponsors subsidize production and maintenance in return for free advertising space and PR. This business model succeeded in the 70s under Mitch Menaged in over 4,000 cities and the NFC is hoping the new Fitness Courts will inspire a similar movement.
Check out a video walk-thru here to see the space in action
11 December 2012
A new Kickstarter project is offering an alternative form of online data sharing. While cloud services are being touted as the next big thing in computing, the ‘Transporter’ may offer a more secure and personal way to store and share your files online.
05 December 2012
Researchers at the MIT Media Lab have developed a 3D viewing screen that no longer requires goofy movie theater goggles or any kind of eye wear at all.
04 December 2012
While there are numerous motion-control systems available on the market, a San Francisco start-up has made the technology available to anybody with a USB port. Leap Motion has amplified gesture recognition beyond the wide-motion scans commonly used in the Wii, Microsoft Kinect, etc. and can distinguish individual finger movements that are as small as 1/100th of a millimeter.
03 December 2012
Delta has created an ever-evolving in-flight video to catch the attention of weary, repeat travelers.
The airline partnered with Wieden + Kennedy NY to add some humor and energy to their standard pre-flight safety videos. Several portions of each spot were recorded many times with varying characters and will then be continuously rotated to ensure that each flight features a unique mix of small, humorous details for a completely new safety experience.
30 November 2012
Bravo, the network built on plasticy housewives and millionaire everything, is now bringing its viewers social television.
“Play Live”, an app available on desktop, mobile, and tablet devices, made its debut on “Watch What Happens Live”, the after-hours talk show of Bravo head-honcho Andy Cohen. The app will allow Bravo lovers to weigh-in and vote live on hard hitting topics such as “Hottest Housewives” to unlock exclusive online promos and coupons.
29 November 2012
Staples has announced “Staples Easy 3D”, a new service that will allow customers to upload their designs to the Staples website and then come in-store to pick up the finished product. The stores will feature Iris printers from Mcor Technology, one of the lowest cost and highest color resolution models currently available in the commercial markets.
27 November 2012
A big congratulations is in order here at Red Peak! Our very own James Fox has been named a 2012 Agency Innovator by the Internationalist and has been invited to speak at the Innovator's Summit, taking place November 27th in New York City.