Posts tagged with: Campaign
25 November 2013
The A to Z Project, released to the public just last week, is featured in Fast Company today.
Writer Jeff Beer had this to say about the project, "Each letter, number or symbol in the new campaign represents a person or organization that has made a successful, productive life through artistic achievement, a message Free Arts NYC no doubt wants to convey not only to the children and families it aims to engage with, but also policy makers and government budget committees who make the decisions on arts education funding."
Amen, Jeff! Read the rest of the article here.
22 November 2013
Last night Red Peak celebrated the official launch of the A to Z Project for Free Arts NYC, a nonprofit organization that helps bring art into the lives of underserved kids.
Tasked with the challenge of refreshing the Free Arts brand, RP Associate Creative Director Jodie Wightman came up with the brilliant idea to commission a totally unique alphabet, each letter created by a different artist. NYC artists, designers, and illustrators including Diane Von Furstenberg, Bob Gill, Cynthia Rowley, Warby Parker and James Nares jumped at the chance to contribute.
After many months of hard work, RP and Free Arts unveiled the full alphabet last night at the Hearst Tower. Guests enjoyed champagne and bite-sized delectables while perusing and purchasing the artwork, raising money and awareness for the organization. Additionally, Free Arts will be using the alphabet in all communications going forward.
To say the least, the event went off smashingly. We couldn’t be prouder of the end result and are so happy to help such a great cause. Click here to see the full alphabet, watch videos about the project, and perhaps purchase your own piece!
23 October 2013
The two blank pages in today's New York Times is not a printing error. It's a pretty ballsy ad for upcoming 20th Century Fox Feature, "The Book Thief."
Based on the bestseller by Markus Zusak, the film is about a young girl living in Nazi Germany who steals books from war torn areas and shares them with others. Like the film, the ad forces us to contemplate a world without the written word.
The New York Times says that this is the first time it has run “two consecutive, seemingly blank, back-to-back pages in the A (Main News) section.” "Seemingly blank" because a tiny URL, wordsarelife.com, located at the bottom of the second page, links to a micro-site for the film.
Ironically, everybody's talking about this wordless ad.
01 August 2013
A daring new ad campaign launched by TBWA, Paris, France, features pictures of iconic McDonald's food items and NOTHING ELSE. No logo, no text, nothing. Just giant close-ups of classic McDonald's fare, including the Big Mac, french fries and of course, the square fish filet. Creators of the campaign are confident that viewers will attribute these images to McDonald's and not some other burger chain. Who else uses a sesame bun? "Unbranding," the removal of logos and other identifying marks in advertisements, has become one of the hottest trends in branding. The Harvard Business Review explains the phenomenon this way. "All too often, something that does not have a logo is misperceived as lacking brand…[t]he ultimate cachet is having such a famous brand that you don't need a logo." Can you tell that these photos are McDonald's? See the whole series here.
17 June 2013
JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in Sao Paulo, Brazil, to create a campaign designed to help children with cancer to better understand their treatment and be less frightened by chemotherapy. The game room at the hospital looks like the Justice League. Chemo-bag covers bear the insignia of Superman, Batman, Wonder Woman, and Green Lantern, transforming the scary drugs into a "Superformula." Comic books tell tales of the Dark Knight defeating cancer-like diseases. This brilliant campaign helps kids gain knowledge, courage and faith in themselves.
18 April 2013
DJ and inventor Jun Fujiwara has partnered with Coca-Cola for their latest viral video from the "Open Happiness" campaign. Fujiwara engineered a bottle that when open takes in all nearby sounds and then once bottled again releases a melody from the captured audio. His series of videos 'remix happiness' by creating a twist on the traditional fizz sound from a just-opened bottle and add some fun to everyday audio from the candy store to the skate park to kendo practice. Check them out here.
While beef offers a rich nomenclature of chuck, brisket, tenderloins, sirloins, shanks and more- a pork chop is a pork chop is a pork chop. In order to cut through the monotony, pork retailers are now taking cues from their darker cousin to upgrade pork in both reputation and sales.
Retailers argue that new pork labels will not only bring some new attention to "the other white meat" but will help to educate otherwise intimidated consumers on correct cooking methods and appropriate occasions. Plans to revamp veal and lamb nomenclature are expected to follow as well. Check out the full updates to the Uniform Retail Meat Identity Standards and decide if you will be grilling a newfangled "Porterhouse Chop" this summer.
12 February 2013
Mountain Dew, longtime home of the sugariest and most caffeinated sodas, is now looking to bring high-energy beverages to your breakfast. Set to launch February 25th, Kickstart is aiming to become an early morning alternative to coffee and tea for millennial males. While some critics find the idea of such a sugary boost disgusting, initial testing came as the result of experimentation already seen in the market.
05 February 2013
The Super Bowl is traditionally the biggest (and most expensive) venue for advertisers all year, with brands laying down big bucks for face time with over a hundred million viewers. However this year, amidst the blackout, Beyonce, and the Baltimore Ravens win- Twitter ended up as the place to be. Off the cuff and completely free tweets from Oreo and to a lesser degree Tide, Audi, Calvin Klein, and Volkswagen garnered just as much or more attention than traditional spots.
28 January 2013
In its first foray on social media site Twitter, Budweiser has asked its fans to name the newest member of its Clydesdale family. The featured foal was only seven days old when it made its debut in a shoot for their Superbowl ad, titled "Brotherhood". The spot is one of several produced for game day by Anheuser-Busch InBev this year, including the first promos for new product Budweiser Black Crown.