Here's a glimpse of what's been inspiring us around the studio this week.

Honda just released a mind-bending video to promote the Civic and its sibling, the Civic Type R. The video lets you toggle between parallel story lines by pressing and holding the "R" key. A description doesn't do it justice - check it out (and make sure to hit the 'R' key!) on YouTube.

The Beaufort Bar at London's Savoy Hotel features an intricate pop-up cocktail menu.

 

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Here's a glimpse of what's been inspiring us around the studio this week.

Does a cola by any other name taste as sweet? Pepsi has launched a new craft soda, Caleb's Kola, named for Pepsi inventor Caleb Bradham.

Go to sleep, Brooklyn! Jawbone reveals average bedtimes by county across the U.S. and finds that Brooklyn is the country's night owl.

 

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Today in Digiday

How to brand the Umbrella Revolution

By Tanya Dua

It apparently doesn’t take long for everyday items to be appropriated as the unifying symbols of a movement. Take the Guy Fawkes vendetta masks that came to signify the Occupy Wall Street movement or the rainbow flag that represents the LGBTQ movement. Now there is Hong Kong’s “Umbrella Revolution,” the student-led civil disobedience movement clamoring for greater democratic reforms.

The revolution takes its name from the students’ use of umbrellas to protect themselves from tear gas and rubber bullets by the city’s riot police. So ubiquitous is the unifying visual that a professor at a local Hong Kong university is now taking it a step further.

Kacey Wong, an assistant professor at Hong Kong PolyU School of Design, is taking his teaching outside the classroom. He is collecting design submissions as part of the “Umbrella Movement Logo Competition” with logos representing  justice, democracy and freedom. So far he has collected 100 design contributions that have collectively received more than 600 likes.

“The desire for a symbol to demonstrate affiliation is nothing new, throughout time we have broadcast our allegiance through these visual references,” said James Fox, CEO of Red Peak Branding. “With today’s social media landscape and image-based culture, this need for visual expression is even more widespread, so it makes complete sense that Hong Kong’s umbrella revolution is seeking a symbol.”

See some of the popular logo entries on Digiday

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22 September 2014

Peak of the Week: Cathy Mevs

Each week, we put the spotlight on a different Red Peak-er to give you an insider's look at the talent behind the work. This week, it's Strategy Director Cathy Mevs.

What’s your favorite (or most unusual) hobby?

One of my hobbies that I’m pretty sure isn’t normally done by anyone over the age of 5 and under the age of 80 is painting by number. I like to pick paintings that are in NYC museums, visit the piece in person, read a little about it and then order a paint-by-numbers kit for it. I’m pretty into meditation and painting by number is extremely helpful for that. I’m currently finishing Vincent van Gogh’s Starry Night, which (in case you wondered) contains around 30 different colors.

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Here's a glimpse of what's been inspiring us around the studio this week.

This quiz will determine which Pantone color best matches your personality.

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From today's Wall Street Journal:

Tax Firm Reviving Andersen Name Can Get Past Enron’s Black Mark

By Michael Rapoport

Arthur Andersen may be a tarnished brand, but that by itself won’t prevent a tax-advisory firm that’s taking on the Andersen name from being successful, many observers say.

Andersen collapsed in the wake of the Enron Corp. scandal more than a decade ago. But WTAS LLC, a San Francisco-based tax firm, announced late Monday it had acquired the rights to the Andersen name and renamed itself Andersen Tax.

The former Andersen partners who run the firm think Anderson’s values and pre-Enron legacy will count more with clients than the negatives stemming from Andersen’s association with Enron. That’s a sound approach, said James Fox, the chief executive of Red Peak Branding, an agency specializing in brand strategy.

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Here's a glimpse of what's been inspiring us around the studio this week.

A former Apple employee went a little bit overboard with his baby announcement. Read more here

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Each week, we put the spotlight on a different Red Peak-er to give you an insider's look at the talent behind the work. This week, it's Director of Finance Dave Petruzziello.

Where did you grow up? What’s your favorite thing about your hometown(s)?

I grew up in northern New Jersey in the suburbs. My favorite thing about it is the parks and trees. I know it sounds silly but having lived in the city so long, I really appreciate that.

In which neighborhood do you currently reside? What’s your favorite thing about living there?

I’ve lived in the same apartment in Soho for 20 years. It’s the quiet, residential part of Soho west of 6th Avenue. I’ve always worked in the city but now I can walk to work in less than 10 minutes.

Have you lived in any other countries? Where / for how long?

I lived in Vienna, Austria when I was a junior in college. It was one of the best times in my life. We didn’t have classes on Friday so I got to travel a lot throughout Europe during that time. 

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Here's a glimpse of what's been inspiring us around the studio this week.

Tons of brands jumped on the shark bandwagon with Discovery Channel's beloved Shark Week programming, but only Travelocity will tell you exactly how far you are from sharks right now. And yes, the URL is HowFarAmIFromSharksRightNow.com.

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Each week, we put the spotlight on a different Red Peak-er to give you an insider's look at the talent behind the work. This week, it's Cara Bessom from the Account team. 

Have you lived in any other countries? Where / for how long?

I lived in London for a semester in college. I wanted to stay longer, but both my visa and my money ran out!

What’s your favorite (or most unusual) hobby?
I began enrolling in pottery classes this January and have been spending much of my free time at the studio since. I’ve gravitated towards hand building techniques and have really enjoyed experimenting with different methods of creating texture. Perhaps some handmade, red arrow paperweights are in Red Peak’s future…

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