Take a look at our weekly trends! 

New Yorkers were invited to open up the Oreo Wonder Vault this week to try the new Filled Cupcake Oreos before they hit shelves.

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Congratulations to Stewart Devlin, who was named by GD USA Magazine as a Person to Watch in 2016

GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community. Individuals we have come to know and respect for a combination of talent, leadership, success, newsworthiness and community service. In a field so deep in talent and broad in numbers, this is clearly a subjective process. Still, for five decades, it has seemed to work out pretty well: the roster of past participants is star-studded, to say the least. The 2016 group adds to the glow.

Read his interview below: 

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Take a look at what's inspiring us here at Red Peak!

Kit-Kat Japan has introduced its latest flavor to drool (or not) over. This one combines "chocolate with the mellow body and smooth aftertaste of sake." This news comes on the heels of another Kit-Kat debut: the Chocolatory Moleson, a hand-assembled gourmet bar with almonds and dried fruits.

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by Katie Conneally

Another CES has come and gone, and we’re left waiting for the mind-blowing products we saw to hit the shelves, with only their names to remember them by. And as it turns out, many of the names we saw at CES this year, were, well…pretty basic.

We can’t understate the importance of names—a good name is memorable and recognizable; expresses your brand’s big idea; and gives your customers a reason to choose your product over another. And in a crowded space like technology, where consumer’s first impressions count, it’s even more important to have a good name at launch. So, it’s surprising that so many of the names we saw at CES this year fell flat.

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Happy Friday! Check out our weekly dose of inspiration. 

London's Tate Modern will be featuring its first performance art that uses Instagram as its stage. Excellences & Perfections is an Instagram performance piece in which artist Amalia Ulman created the persona of a young woman who moves to LA to make it big. She developed the character and narrative over five months, with 50,000 Insta followers along for the ride.

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Take a look at what's been inspiring us around the studio this week! 

Coworking startup WeWork has opened the first "WeLive", a coliving experiment (the space is reportedly "in beta") in New York's financial district. The building is composed of fully furnished and pre-decorated apartments, common areas like yoga studios and movie theaters, and will host community events, all managed through a community app.

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By Madison Rosegarten

This past week a few Red Peakers travelled to Las Vegas for the 2016 Consumer Electronic Show; CES. One might wonder what sort of electronics could be announced in the midst of all the roulette wheel spins and blackjack hands, yet this show was filled with unbelievably innovative and creative inventions and products.

The smart products that stole the show at CES 2016 included the hover board robot, a wonderful creation that can “carry your groceries or answer your doorbell” and be refigured to do almost anything that you want, in addition to the virtual reality vision set and the smart helmets, bikes, and watches.

After watching a number of presentations and speeches from the show, there is one clear conclusion: the connected world that we live in is becoming smarter. You wake up in the morning and your smart fridge can tell you if your yogurt is expired, only for you to turn to your smart phone to see if you need an umbrella for the day, to then check your smart watch to see how many steps you have taken and how many calories you burned in doing so. We have created a dependence on smart technology to dictate and predict a majority of our daily activities.

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Happy New Year! We hope that 2016 is off to a great start for all.

Filmmaker Errol Morris examines how typography can shape our perception of the truth. Based on the reactions of over 40,000 NY Times readers, Baskerville is the font to use if you want to increase your odds of being believed.

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Wishing you all a Happy Holidays from the Red Peak team! 

 

 

Chief Creative Officer - Stewart Devlin
Associate Creative Director - Rafael Medina
Senior Designer - Lingxiao Tan
Junior Designer - Hee Je Wi
Writer - Madeleine Kronovet

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We'll be off for the next two weeks, so Happy Holidays and best wishes for the new year! We'll be back in 2016 with the latest and greatest in branding, design and innovation.

Is relaxation part of your holiday plans? Good thing Netflix just came out with motion-sensing socks that pause your show when you fall asleep. Let the binge-watching begin!

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