05 March 2014
Let's be honest, Reebok peaked in the 80s. Who didn't own a pair of futuristic Reebok Pumps? But the brand has since been eclipsed by Nike and Adidas.
A major effort is underway to make Reebok profitable again by focusing away from sports and towards fitness. Reebok has seen particular adoption by the CrossFit community, prompting the recent launch of Reebok CrossFit, a line of sportswear for CrossFit athletes (think extra sturdy trainers and spandex). The new line is the first to feature the all new "Delta" logo, a symbol of the positive and transformative effect that fitness can have on a person's life. Says CMO Matt O'Toole, "The new brand mark signals a clear purpose for our brand and it will badge for those who pursue a fuller life through fitness." Seems like a smart move in our increasingly exercise-obsessed culture.
Can Reebok get its groove back? Stay tuned.
25 February 2014
Red Peak is the proud winner of not one but two big design awards for 2013.
Just a few weeks ago, The Type Directors Club declared Red Peak a Communications Winner for the clever mailer (shown above on the left) and posters created for Lisa Sanders Public Relations. Featuring witty copy by Nate Dwyer and eye-catching graphics by Ryan Adair and Joon Cho, the work done for LSPR truly stands out in the fiercely competitive world of Public Relations.
Soon thereafter, the Art Directors Club awarded Red Peak a Bronze for the Free Arts identity system (stationary pictured above on the right), launched in November of 2013 to great acclaim. The brainchild of designer Jodie Wightman, Red Peak commissioned an alphabet made up of letters designed by some of the world's most renowned artists, including James Nares, Catherine Malandrino and Diane von Furstenberg, to name just a few. The resulting identity system is a bright and joyful testament to the importance of arts education.
Congratulations to the entire team at Red Peak and to our partners at LSPR and Free Arts. May 2014 bring more awards to add to our growing collection!
19 February 2014
The Family Dinner Project is a non-profit whose mission is to bring families to the table for food and fun meaningful conversation. Research shows that when families connect, it makes a lasting positive impact. Partnering with family-friendly brand Cheerios made perfect sense.
The Family Breakfast Project is a major part of the newly redesigned Cheerios.com.The site offers simple, fun ideas to help families make time to have breakfast together such as “what I love about you” place mats – each family member writes what they love about each person. John Sarrouf, the director of FDP said, “With Cheerios, we’ve created this partnership that really is meant to give parents an opportunity to rethink their morning in a way to make families feel more connected.”
12 February 2014
A Japanese designer created a new line of eyeglasses inspired by two of the world’s most famous fonts. Cleverly named Type, the new line offers two styles, Helvetica and Garamond, both of which come in three weights: light, regular and bold.
Like the font, the Helvetica glasses are simple yet elegant. The character of Helvetica’s ascenders, spines, and terminals is mirrored in the bridge, temples and fronts of the frame. Garamond font is known for its round, pronounced design, so these glasses look more like something Harry Potter might wear. The link and ear of the Garamond ‘g’ is mirrored exactly in the frame end pieces and temple covers.
If your favorite font isn’t either of these, you’re in luck, because Type is adding more styles in the coming months.
03 February 2014
In an article about the growing power of the Marine Corps brand in today's USA Today, Devlin shares his thoughts on the brand's iconic stature and potential. Read the article here.
20 January 2014
Designed by British sculptor Anish Kapoor and Japanese architect Arata Isozaki, the portable balloon-like purple structure known as Ark Nova is home to an annual two-week music festival that travels across the northeastern region of Japan devastated by the 2011 tsunami. Almost three years after the incident, tens of thousands still live in temporary accommodations and the suicide rate is high.
Michael Haefliger, the artistic and executive director of the renowned Lucerne festival in Switzerland, which brings together the world’s best classical musicians, got the idea to bring high art and culture to the struggling region. “People here are looking for something to pull themselves out of the negative loop [and give them] new hope.” He used his extensive connections in both the art and music world to turn his idea into reality. The result was a giant purple balloon with surprisingly great acoustics.
When the festival debuted last autumn in the coastal town of Matsushima, tsunami victims thronged to the unconventional concert hall. Speaking between performances with the Tohoku Youth Orchestra, renowned Japanese conductor Ryuichi Sakomoto explained that many children, in particular, who were affected by the tsunami, "still are holding on to something heavy inside them. . . [that’s] not yet healed. Music really helps them to open up their feelings.”
08 January 2014
If you can't quite recall what you did at work today, than RescuTime is for you. This new App monitors how much time you spend browsing certain websites and using certain programs. Says creator Robby Macdonell, "I could usually remember some things I did, but trying to account for a full eight hours always ended up with a bunch of blank spots."
RescuTime allows you to see how you're spending every minute of the day, where you're wasting more time than you realized – half an hour on Facebook here, tweaking one paragraph for two hours there. "We found that by having an accurate record of our time, we were able to be more realistic about how we were spending it," says Macdonell. You can even set goals for yourself based on your results and track your progress.
Don't waste another minute! Learn more about the App here.
02 January 2014
If you need your faith in the power of advertising restored, look no further than these beautiful print ads for Corre Cutia Bookstore in Brazil by illustrator Francisco Valle. The bright square of yellow against the midnight blue background perfectly captures the coziness of curling up with a good book. And not being able to put it down late into the night. If this doesn't make you want to go out and buy a book, I don't know what will. See the full series here.
04 December 2013
This fun clip created by Red Peak's talented designer Joon Cho chronicles our Movember participation. We're proud to be part of a very worthy cause. Take a look!
03 December 2013
This thought piece by RP Strategist Jess Neill looks at the pitfalls of trusting Big Data without considering the context. Read the article here.