This article was published on Bizwomen.com on March 18, 2015.

Written by Caroline McMillan Portillo

Panasonic Consumer Group introduced a new line of products about a year ago under the name Panasonic Adventure.

We're talking water-resistant earbud headphones. A Wi-Fi-enabled camera that can handle dust, shock and freezing conditions. A point-of-view wearable 4K camcorder.

Let's consider the camcorder, which retails for $399. How do you:

1) Show consumers you've got the camcorder.

2) Make them desire the camcorder.

3) Inspire consumers to go out and purchase the camcorder?

Julie Bauer's idea: Tie the product to one of the biggest sporting events of the year. Then give consumers an inside look they'd never have otherwise.

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Here's a glimpse of what's been inspiring us around the studio this week.

The windows at Bloomingdales in New York are all dressed up -- with crayons. Six designers were commissioned to create these colorful garments, using 18,000 Crayola crayons ranging from 'Laser Lemon' to 'Jungle Green' and 'Midnight Blue.'

This faucet concept is not only beautiful, it also conserves water.

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This article was originally posted on BizWomen on March 10, 2015.

By Caroline McMillan Portillo

On Monday, we brought you a look at one of Julie Bauer's first orders of business since becoming president of consumer electronics for Panasonic Corporation of North America: Show consumers the $100 billion company offers much more than televisions.

Her tool: experiential marketing campaigns designed to get the consumer to connect with products on a deeper level.

"TVs used to be 60 percent of our sales revenue," Bauer told Bizwomen in an interview. "I would say now we have an equally diverse portfolio across the products. Even in beauty, sales have doubled this year."

Now women and young consumers (two key demographics Panasonic wants to tap) have gone from "completely unaware of the brand" to having 60 to 70 percent brand recall, Bauer said.

And Bauer's marketing strategies have played a role in that growth.

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Here's a glimpse of what's been inspiring us around the studio this week.

Runcible is a circular, wood-backed smartphone that looks like a pocket watch and is designed to become an "heirloom" device, lasting years, or even decades.

This week's Modern Family episode was filmed entirely on MacBooks, iPhones and iPads, with the whole episode taking place on one MacBook Pro screen.

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Introjis are emojis designed "specifically for introverts." The icons provide an easy way to communicate everything from "I'm charging" to "I want to leave the party" and "Let's sit quietly and do our own thing."

Left Shark returns to his day job. Well done, ESPN.

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This article was originally published on Digiday, Feb 11, 2015

By Tanya Dua

Acne is the scourge of teen years. It doesn’t get any better later on: In midlife, skin is beset with lines and wrinkles. The beauty industry has long known exactly how to play into those specific epidural insecurities. But what about the quarter-life crisis and its attendant skinsecurity? You know, when your skin does something … weird … in between?

Estée Lauder’s Origins skincare line has heeded the call that no one has really issued with its new Skin Renewal Serum for millennials, accompanied by an all-out digital campaign.

“#QuarterLifeCrisis” is a global, integrated, digital campaign developed by Estée Lauder’s own millennial employees, aimed at 20-somethings to help them address the early signs of skin aging. The new product has been available online and in Sephora since January and is set to hit the shelves elsewhere next month. The campaign is being rolled out in stages — with a social campaign, an app, native content and partnerships with social media stars to follow.

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Peak of the Week is back! Each week, we put the spotlight on a different Red Peak-er to give you an insider's look at the talent behind the work. This week, it's Strategy Director Megan Hartman. Follow Megan on Instagram: @mch1613

In which neighborhood do you currently reside? What’s your favorite thing about living there?

Long Island City. It’s very laid back but the best part is the view of the Manhattan skyline. The waterfront area is gorgeous and the dog park there is top notch.

Cats or dogs? 

ALL OF THE ABOVE

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Originally published on Digiday, February 9, 2015.

By Shareen Pathak

It’s not delivery — it’s DiGiorno cashing in on the best brand moment from last night’s Grammy Awards. The frozen pizza brand tweeted a smart, albeit late response to rapper Iggy Azalea’s diatribe against Papa John’s by throwing delivery pizza under the bus.

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Here's a glimpse of what's been inspiring us around the studio this week.

We're still discussing this year's Big Game ads, but one advertiser (*cough* Newcastle) has already launched a teaser for next year's ad. 2016 might only be a year away, but it certainly looks futuristic.

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This article was originally published on Contagious.com on Feb 3, 2015

By Kristen Nozell

Millennials, the first generation to grow up with Internet access, are known for their embrace of technology and social media, but this status does not provide immunity to the so-called ‘digital fatigue’ that plagues the rest of the plugged-in population. In fact, Millennials are possibly even more susceptible to becoming overwhelmed by the unrelenting pace of today’s digital landscape; results from Cornerstone OnDemand’s State of Workplace Productivity Report show that 38% of Millennials claim to experience ‘Tech Overload’ compared to 25% of all respondents.

 

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