23 June 2016
Take a look at what's inspiring us around the studio this week!
Looking for a pop of color? For the second year, the seasonal Pantone Café has set up shop in Monaco. Diners can experience a bold color-coded menu featuring items named after its color or ingredients.
17 June 2016
IKEA paved the way but they've been getting some new competition. Here are five of the top flat-pack furniture companies that aren't IKEA.
16 June 2016
by Jade Lu
In the recent years, there has been a noticeable rise in ad campaigns built on the idea of empowerment, specifically marketed towards Millennial women and Gen Z girls.
Perhaps the most iconic ad campaign that many people are familiar with is the Always Like A Girl campaign, which debuted in 2014. The #LikeAGirl campaign focused on combatting gender stereotypes and turned the phrase, “Like A Girl,” which was previously seen as an insult into an empowering message. Always found that girls were likely to experience a decline in confidence during puberty, and used this concept as the basis of their campaign, featuring girls pre and post-puberty. This wildly successful campaign not only succeeded in empowering girls and women, but also saw an increase in positive association with the phrase “Like A Girl.” Prior to watching the ad, only 19% of 16-24 year olds had a positive association, which rose to 76% after watching the campaign. This Always campaign was especially successful as they hit two demographics, it appeals to Millennial women as they are empowered by the message and most likely relate to it, but also to Gen Z girls as they become familiar with the brand pre-puberty and may continue to recognize the brand, which is effective in increasing brand affinity.
Happy Friday! Take a look at Red Peak's trends of the week.
Ladies & Gentlemen is a bar in London that's housed in a former public bathroom.
03 June 2016
Check out what's been inspiring us around the studio this week!
Motorola imagines what happens to emoji when your phone's screen shatters.
Red Peak Junior Designer, Aya Kawabata, was named winner of the Young Talent Award at DMY International Design Festival in Berlin. Check out her submission here.
Hanger 1 is a vodka made out of San Francisco's famous fog water.
Tranquillo is a 'productivity lamp' that will only work if you turn off your phone.
This article was originally published on The Drum, written by Red Peak Strategist, Kristen Nozell.
Budweiser’s temporary rename to ‘America’ is bold and somewhat controversial –everyone seems to have an opinion. But that aside, Budweiser’s move is something more, for those of us who love the art and science of branding. Bud’s 'America' is a manifestation of the power of packaging design and a brilliant reminder of the value of a moniker in marketing.
The current Budweiser can design has been in circulation just since the beginning of this year, when the sideways “bow” design was replaced, a redesign that taps into the rich Budweiser iconography, using design elements that were first used in the 1950s. Through consistent usage and significant media spend, Budweiser has created a design system that today is so recognizable, the marketer has permission to remove its name altogether from its packaging and replace it with a substitute, without fear of misidentification or losing brand equity.
13 May 2016
Happy Friday! Check out what's been inspiring us this week.
These optical illusions make crosswalks look like roadblocks, forcing drivers to slow down.