James Fox is a featured expert in Momentology article Emoji Marketing: What Brands Need to Know. Original article published April 2nd, 2015.

By Lisa Lacy

As brands continue to evolve their communication strategies, they have increasingly attempted to insert themselves into existing consumer conversations with actual communication tools like emojis. In fact, in the last year, more than a dozen brands have incorporated emojis into their marketing efforts, which they say help them relate to their audiences in more of a fun, no pressure way.

The volume of emoji marketing is increasing, which experts say is merely the next step in the growth and development of a new digital marketing tool.

Here’s a look at how emoji marketing is evolving, why brands are embracing them, what brands need to consider, and what dangers and ROI emojis present.

Read more >

Here's a glimpse of what's been inspiring us around the studio this week.

This upbeat street art only appears in the rain.

The Soundbrenner Pulse is a wearable designed with musicians in mind. The watch-shaped device is worn on the arm or leg and functions as a metronome, keeping the beat with vibration or light.

Read more >

We are so excited and proud to be awarded an Honorable Mention in the first ever PRINT Magazine Typography & Lettering Awards. The competition includes handlettered work, typeface design and typographic pieces. We are thrilled to be included in the Typographic Design category for our work with font foundry Dalton Maag designing Intel's global font, Intel Clear. Congrats to the whole team! 

Check out the full list of winners here

 

Read more >

Here's a glimpse of what's been inspiring us around the studio this week.

Can't wait until April 10 to get your hands on an Apple Watch- or rather, get the Apple Watch on your wrist? Well luckily enough, there's an app for that. You can now try the device on virtually using the Try the Watch app.

Concept coffee pods Droops are more sustainable than their current counterparts, as the capsule itself dissolves.

Read more >

This article was published on Bizwomen.com on March 18, 2015.

Written by Caroline McMillan Portillo

Panasonic Consumer Group introduced a new line of products about a year ago under the name Panasonic Adventure.

We're talking water-resistant earbud headphones. A Wi-Fi-enabled camera that can handle dust, shock and freezing conditions. A point-of-view wearable 4K camcorder.

Let's consider the camcorder, which retails for $399. How do you:

1) Show consumers you've got the camcorder.

2) Make them desire the camcorder.

3) Inspire consumers to go out and purchase the camcorder?

Julie Bauer's idea: Tie the product to one of the biggest sporting events of the year. Then give consumers an inside look they'd never have otherwise.

Read more >

Here's a glimpse of what's been inspiring us around the studio this week.

The windows at Bloomingdales in New York are all dressed up -- with crayons. Six designers were commissioned to create these colorful garments, using 18,000 Crayola crayons ranging from 'Laser Lemon' to 'Jungle Green' and 'Midnight Blue.'

This faucet concept is not only beautiful, it also conserves water.

Read more >

This article was originally posted on BizWomen on March 10, 2015.

By Caroline McMillan Portillo

On Monday, we brought you a look at one of Julie Bauer's first orders of business since becoming president of consumer electronics for Panasonic Corporation of North America: Show consumers the $100 billion company offers much more than televisions.

Her tool: experiential marketing campaigns designed to get the consumer to connect with products on a deeper level.

"TVs used to be 60 percent of our sales revenue," Bauer told Bizwomen in an interview. "I would say now we have an equally diverse portfolio across the products. Even in beauty, sales have doubled this year."

Now women and young consumers (two key demographics Panasonic wants to tap) have gone from "completely unaware of the brand" to having 60 to 70 percent brand recall, Bauer said.

And Bauer's marketing strategies have played a role in that growth.

Read more >

Here's a glimpse of what's been inspiring us around the studio this week.

Runcible is a circular, wood-backed smartphone that looks like a pocket watch and is designed to become an "heirloom" device, lasting years, or even decades.

This week's Modern Family episode was filmed entirely on MacBooks, iPhones and iPads, with the whole episode taking place on one MacBook Pro screen.

Read more >

Introjis are emojis designed "specifically for introverts." The icons provide an easy way to communicate everything from "I'm charging" to "I want to leave the party" and "Let's sit quietly and do our own thing."

Left Shark returns to his day job. Well done, ESPN.

Read more >

This article was originally published on Digiday, Feb 11, 2015

By Tanya Dua

Acne is the scourge of teen years. It doesn’t get any better later on: In midlife, skin is beset with lines and wrinkles. The beauty industry has long known exactly how to play into those specific epidural insecurities. But what about the quarter-life crisis and its attendant skinsecurity? You know, when your skin does something … weird … in between?

Estée Lauder’s Origins skincare line has heeded the call that no one has really issued with its new Skin Renewal Serum for millennials, accompanied by an all-out digital campaign.

“#QuarterLifeCrisis” is a global, integrated, digital campaign developed by Estée Lauder’s own millennial employees, aimed at 20-somethings to help them address the early signs of skin aging. The new product has been available online and in Sephora since January and is set to hit the shelves elsewhere next month. The campaign is being rolled out in stages — with a social campaign, an app, native content and partnerships with social media stars to follow.

Read more >