Here's a glimpse of what's been inspiring us around the studio this week.

The Type Tasting Human Experiment explores our relationships to different typefaces through a range of quizzes, and even a typeface dating game.


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23 July 2014

Red Peak is Hiring!

We're looking for an Account Manager! To apply, email your resume and cover letter to with Account Manager in the subject line. 

Red Peak’s Account Manager will manage day-to-day operations on various Red Peak accounts. They will, in partnership with the account directors, lead design and strategy teams through the process of development, presentation, and implementation of brand design work and communications ideas. They will shepherd this creative and strategic work through those processes and drive the ongoing operations of account management: interacting with and responding to the client, keeping the full team on task with status reports, managing the accounts’ finances—always making sure things are moving in the right direction.

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Here's a glimpse of what's been inspiring us around the studio this week.

Talk about brand loyalty. Graphic designer Marianne Hanoun commemorated her love of Disney with an incredibly detailed and expansive starscape based on all of the stars shown in all of the Disney movies.

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Red Peak CEO James Fox weighs in on the branding implications of luxe chocolatier Lindt's recent purchase of down-market Russell Stover in today's Wall Street Journal


Chocoladefabriken Lindt & Spruengli AGLISP.EB +0.35%, known for its high-end sweets, may face a marketing challenge when it closes its acquisition of U.S. boxed chocolate-maker Russell Stover Candies Inc.

Swiss chocolate maker Chocoladefabriken Lindt & Spruengli has agreed to purchase boxed chocolate maker Russell Stover Candies for an undisclosed amount. (Photo Illustration by Justin Sullivan/Getty Images)
Branding experts said Lindt’s recently announced deal to acquire Russell Stover, whose chocolates are closely associated with Valentine’s Day in the U.S., is a smart way for the Swiss-based confectioner to broaden its portfolio. The company, which specializes in premium treats like pralines and truffles, will now have the task of making sure the premium reputation of the Lindt brand is not tarnished by its association with a mass-market name.

“You need to make sure that from a branding perspective, the brands seem separate,” said Red Peak Branding Chief Executive James Fox. “I wouldn’t put them under a single brand name. It’s a very dangerous position.”

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Each week, we put the spotlight on a different Red Peak-er to give you an insider's look at the talent behind the work. This week, it's strategist Anthony Perez.

Where did you grow up? What’s your favorite thing about your hometown(s)?

I was raised both in Jersey City, NJ & Pueblo, CO - Jersey until I was 13 and Colorado until about 19. I hated the move at the time and desperately wanted to come back to the NYC area, but I now really appreciate the balance and perspective growing up in such different areas provided. As for favorite thing: my very Puerto Rican upbringing regardless of location.

What’s something we wouldn’t think to ask you, or would be surprised by?

I lost 50 pounds last year. I really didn’t notice how much I had gained over the years until I had a tough time buttoning my size 38 pants. I’m now down to a 32. To put it lightly, the effort to lose that weight was hellish. It hurt...bad.

What’s your favorite (or most unusual) hobby?

Sorry that this answer is long, but I kind of have an odd one. I really like to breakdown movies scene-by-scene and deconstruct what’s happened and why it all works together. The biggest eye-opener is the importance of details rather than “ideas.” For example, on paper, Forrest Gump is a ridiculous story that should’ve made for a famously bad movie. It’s an absurd character on an absurd journey. Think about it. He runs a 3 year coast-to-coast marathon on a whim, inadvertently gets involved in Watergate, and inspires a famous John Lennon song WHILE becoming an All-American football player, international ping-pong star, and a multi-millionaire shrimp boat owner all along the way. It’s ridiculous, but it works so well because of the the characters that surround him, the tone of the movie, etc. It’s a lesson to anyone in any creative field about nailing the details rather than becoming enamored with just “ideas” all the time.

Favorite book?

One Hundred Years of Solitude by Gabriel Garcia Marquez. Such a great story with crazy (but awesome) magical realism going on. There are passages in there I just kept re-reading because the wording was jaw-dropping.

Favorite animated gif?

One of my favorite memes is “Deal With It.” Because I’m a huge NBA nut, I’ll go with a basketball one

What’s your dream branding project or industry?

Tough question, but something within sports would be amazing. Ideally a new franchise in the NBA or NFL. One of those teams is bound to move cities eventually.

What are your go-to blogs/news sources?

I have a few. Reddit, The Verge, Wired, Stratechery, and Fast Company are all go-to’s. I’m also a major podcast listener - mostly sports, tech, and writer roundtables. I can’t live without This Week in Tech.

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Here's a glimpse of what's been inspiring us around the studio this week.

As you’ve likely heard, Germany's crushing defeat of Brazil was the most tweeted-about sports event in history. Of the many (many) memes that came out of the match, this ad from German radio station Bayern 3 was one of the most viral (and most accurate!).

So this is what wifi signals would look like if you could see them.

This Adidas Smart Ball is exactly that, a "smart" football that gives players data about their performance and how to improve.

These headphones have your name on them. Well, not really, but they are made just for you. Using 3D printing, of course.

The next time you need to send precious goods, consider using this natural sand packaging - it’s not only pretty, but it’s sustainable too!

These GIFs by David Whyte are some of the trippiest we've seen... (h/t Mashable)

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Each week, we put the spotlight on a different Red Peak-er to give you an insider's look at the talent behind the work. This week, it's designer Andy Haug. 

Where did you grow up? What’s your favorite thing about your hometown?

I grew up in Seattle WA, my teen years were the mid 90's and Nirvana was nearly the only thing I cared about.

Have you lived in any other countries? Where / for how long?

Yes. Peru for 2 years and Argentina for 5.

Cats or dogs? (or both?)

Neither. Just poodles. 

Favorite book?

Anything from Haruki Murakami.

What’s your dream branding project?

Branding the 2024 Summer Olympics in NYC... please!

Favorite project you’ve worked on?

An aerial photo shoot of NYC, via helicopter. Best 120 minutes of my career to date!


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Here's a glimpse of what's been inspiring us around the studio this week.

If you haven't heard, the U.S. has a little crush on World Cup goalie Tim Howard. And to demonstrate our love, what's better than a meme? #ThingsTimHowardCouldSave has taken the internet by storm, with examples ranging from the dinosaurs, to the Titanic, to Charlie's brother's finger. Check out Mashable's roundup here.


Well this is... interesting. A Kentucky-based jeweler has designed and produced a limited batch of 14-carat-gold necklaces, with fried chicken bones as the main ingredient.


Our practical find of the week is, a site for developers and content producers that provides guidelines for nearly every digital platform.


What happens when you combine GoPro and drones and fireworks? This. Happy 4th, y'all.


Google Maps released an addictive game called Smarty Pins that tests your knowledge of geography.


Facebook published findings from a 2012 study that manipulated users emotions by controlling the balance of negative and positive posts in the newsfeed. The research shows that when a user sees more positive posts, that user is more likely to post positive status updates, and vice versa. The reveal of the study has led to outrage from users and privacy experts, and Sheryl Sandberg has now issued a public apology.


This video render of daily air traffic will make you feel really, really small.

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Here's a glimpse of what's been inspiring us around the studio this week. (Other than Team USA moving on in the World Cup, that is!)

Jeff Koons' takeover of the Whitney features a giant pile of play-doh. #iwanttogotothere


This invisibility cloak will help you out when you just need to get off the grid for a bit. And chances are, if you're wearing a cloak like this, your likelihood of real-world social interactions is minimized too!


The Llechwedd Slate Caverns in northern Wales have been kitted out with giant trampolines and LED lights so guests can jump around more than 60 feet below the ground. 


Google Glass has had a makeover, so if fashion was your reason for holding off, you can now purchase these snazzy Diane von Furstenburg Google Glass frames.


Harley-Davidson is on tour with the new electric motorcycle, LiveWire. According to the chief engineer, this is what the future sounds like.


Google's developer conference, I/O, took place on Wednesday. One of the biggest announcements was the introduction of a new design language, Material. Also worth checking out the first few minutes of the keynote to see how Google kicked off the big event with a digital/analog Rube Goldberg machine. Check out a roundup of the keynote here.

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Here's a glimpse of what's been inspiring us around the studio this week. Happy Summer Solstice and Happy Sloth Week! (yes, it's a thing).

Words Words Words. These incredibly intricate sculptures are intended to portray life with OCD.


The NY Times is nailing the World Cup coverage with features about things you didn’t even know you were interested in. Last week we got to watch Brazilians watch their team score (how’s that for meta?) and this week we can hear how different commentators announce goals. “Goal” doesn’t even sound like a real word after you listen to a few of these.


It’s healthy because it’s green. Like a vegetable. Don’t question it.


A robotic giraffe, a 3D pancake printer and a giant red balloon walk into the White House... No, not the start of a bad joke, just the first ever White House Maker Faire. June 18th is now officially the National Day of Making.


Amazon unveiled the much hyped Fire Phone to mixed reviews. One of the most defining features is Firefly, which identifies almost any product, song, or other media, and provides information and a direct click to purchase (through Amazon, of course). Other unique features are dynamic perspective, which gives the illusion of a 3D image, and tilt-based gestures.


Adobe made their hardware debut this week. Meet Ink and Slide, a stylus and ruler that bridge the gap between physical and digital creation. Expect to see more happening in this space.


Best. Gifs. Ever.

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