22 September 2014

Peak of the Week: Cathy Mevs

Each week, we put the spotlight on a different Red Peak-er to give you an insider's look at the talent behind the work. This week, it's Strategy Director Cathy Mevs.

What’s your favorite (or most unusual) hobby?

One of my hobbies that I’m pretty sure isn’t normally done by anyone over the age of 5 and under the age of 80 is painting by number. I like to pick paintings that are in NYC museums, visit the piece in person, read a little about it and then order a paint-by-numbers kit for it. I’m pretty into meditation and painting by number is extremely helpful for that. I’m currently finishing Vincent van Gogh’s Starry Night, which (in case you wondered) contains around 30 different colors.

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Here's a glimpse of what's been inspiring us around the studio this week.

This quiz will determine which Pantone color best matches your personality.

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From today's Wall Street Journal:

Tax Firm Reviving Andersen Name Can Get Past Enron’s Black Mark

By Michael Rapoport

Arthur Andersen may be a tarnished brand, but that by itself won’t prevent a tax-advisory firm that’s taking on the Andersen name from being successful, many observers say.

Andersen collapsed in the wake of the Enron Corp. scandal more than a decade ago. But WTAS LLC, a San Francisco-based tax firm, announced late Monday it had acquired the rights to the Andersen name and renamed itself Andersen Tax.

The former Andersen partners who run the firm think Anderson’s values and pre-Enron legacy will count more with clients than the negatives stemming from Andersen’s association with Enron. That’s a sound approach, said James Fox, the chief executive of Red Peak Branding, an agency specializing in brand strategy.

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Here's a glimpse of what's been inspiring us around the studio this week.

A former Apple employee went a little bit overboard with his baby announcement. Read more here

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Each week, we put the spotlight on a different Red Peak-er to give you an insider's look at the talent behind the work. This week, it's Director of Finance Dave Petruzziello.

Where did you grow up? What’s your favorite thing about your hometown(s)?

I grew up in northern New Jersey in the suburbs. My favorite thing about it is the parks and trees. I know it sounds silly but having lived in the city so long, I really appreciate that.

In which neighborhood do you currently reside? What’s your favorite thing about living there?

I’ve lived in the same apartment in Soho for 20 years. It’s the quiet, residential part of Soho west of 6th Avenue. I’ve always worked in the city but now I can walk to work in less than 10 minutes.

Have you lived in any other countries? Where / for how long?

I lived in Vienna, Austria when I was a junior in college. It was one of the best times in my life. We didn’t have classes on Friday so I got to travel a lot throughout Europe during that time. 

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Here's a glimpse of what's been inspiring us around the studio this week.

Tons of brands jumped on the shark bandwagon with Discovery Channel's beloved Shark Week programming, but only Travelocity will tell you exactly how far you are from sharks right now. And yes, the URL is HowFarAmIFromSharksRightNow.com.

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Each week, we put the spotlight on a different Red Peak-er to give you an insider's look at the talent behind the work. This week, it's Cara Bessom from the Account team. 

Have you lived in any other countries? Where / for how long?

I lived in London for a semester in college. I wanted to stay longer, but both my visa and my money ran out!

What’s your favorite (or most unusual) hobby?
I began enrolling in pottery classes this January and have been spending much of my free time at the studio since. I’ve gravitated towards hand building techniques and have really enjoyed experimenting with different methods of creating texture. Perhaps some handmade, red arrow paperweights are in Red Peak’s future…

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We were lucky enough to have an awesome New Business Intern spend the summer with us - meet Nicole!

1. What are you studying, and where?

Right now, I am a Marketing Major at Bentley University in Waltham, Massachusetts. I will be a junior this upcoming year, but for the fall, I will be studying at Wu-Wien: Vienna University of Economics and Business.

2. Talk about the overlaps between your work here and your academic pursuits.

I never thought that researching and organizing data for academic papers would help me so much at work, but knowing where to find the best resources for reliable information and how to put it all together was so important to my job. Not knowing too much about branding before coming to Red Peak, it was also helpful to treat the experience as if I was in class, constantly learning as much as I could from everyone at the company to then mold how I viewed my own projects.

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Here's a glimpse of what's been inspiring us around the studio this week.

Sometimes, it's the simple things. These pencils create tiny rainbows when they're sharpened.

 

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Here's a glimpse of what's been inspiring us around the studio this week.

Have your ice cream and... see it too? Food experimenters Bompas & Parr have developed a glow-in-the-dark ice cream, perfect for movie theater enjoyment.

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