Originally published on Agency Post, January 22, 2015

Written by James Fox

It is the time of year when we look ahead, trying to figure out what trends will take hold of the masses.

And if we can define the movements that are snowballing into larger trends, then we -- as marketers -- can use these in our planning for 2015. We can make sure our brands are at the forefront, rather than consistently struggling to keep up.

We’ve reviewed the most exciting and influential ideas of the past year in an effort to predict the trends that will shape innovation, branding, and design in 2015. From not-so-jokey joke products to new, technology-assisted perspectives, these are the things you need to pay attention to in the next 12 months:

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Font licensing is a complex topic, and it's the theme of Stewart Devlin and Bruno Maag's second installation for the ADC Typography Month video series. Check out their thoughts on how the licensing process could be simplified in the clip below:

 

 

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Here's a glimpse of what's been inspiring us around the studio this week.

Londoners can shake off the winter blues and pretend it's summer for a few hours with The Art of Dining's latest pop-up restaurant, Gone Camping.

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Red Peak's Chief Creative Officer Stewart Devlin joined type designer Bruno Maag for a discussion about using analog methods to learn type design. This short video is the first in a series that will be published throughout the upcoming weeks as part of the ADC Typography Month. Stay tuned!

 

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09 January 2015

Red Peak’s Picks From CES

Global consumer electronics tradeshow CES took over Las Vegas this week. Here are some of the more unusual and exciting products we saw: 

The Bang & Olufsen BeoSound Moment features the world's first touch-sensitive wooden interface.

 

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Here's a glimpse of what's been inspiring us around the studio this week.

Daily Affections are candles with unusual scents "that we secretly love", such as Scotch Tape, Stinky Cheese and Wet Road. Yum!

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We are so excited and honored to be named as a SmartCEO Future 50 Award Winner!

The annual SmartCEO Future 50 Awards honor fast-growth companies based on a three-year average of employee and revenue growth-- companies that SmartCEO believes to "have the potential to be the backbone of New York business for decades to come." We are thrilled to be included in this group - check out the January/February 2015 issue of SmartCEO for more details.

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Here's a glimpse of what's been inspiring us around the studio this week.

J.Crew's newest designer is four years old, and her name is Mayhem. Really.

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Here's a glimpse of what's been inspiring us around the studio this week.

Sriracha beer is here. Dun dun dun. 

2,000 people have purchased a NoPhone, which is exactly what it sounds like. Originally launched as a social commentary project, the NoPhone is a piece of plastic cut in the shape of an iPhone, serving as a "technology-free alternative to constant hand-to-phone contact." And yes, 2,000 people have spent real money to buy one.

 

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Check out Stewart Devlin's discussion of the Free Arts NYC brand identity on ADC Global Network's "Behind the Cube" series. The design won a Bronze Cube at the ADC 93rd Annual Awards in April 2014.

 

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