Introjis are emojis designed "specifically for introverts." The icons provide an easy way to communicate everything from "I'm charging" to "I want to leave the party" and "Let's sit quietly and do our own thing."

Left Shark returns to his day job. Well done, ESPN.

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This article was originally published on Digiday, Feb 11, 2015

By Tanya Dua

Acne is the scourge of teen years. It doesn’t get any better later on: In midlife, skin is beset with lines and wrinkles. The beauty industry has long known exactly how to play into those specific epidural insecurities. But what about the quarter-life crisis and its attendant skinsecurity? You know, when your skin does something … weird … in between?

Estée Lauder’s Origins skincare line has heeded the call that no one has really issued with its new Skin Renewal Serum for millennials, accompanied by an all-out digital campaign.

“#QuarterLifeCrisis” is a global, integrated, digital campaign developed by Estée Lauder’s own millennial employees, aimed at 20-somethings to help them address the early signs of skin aging. The new product has been available online and in Sephora since January and is set to hit the shelves elsewhere next month. The campaign is being rolled out in stages — with a social campaign, an app, native content and partnerships with social media stars to follow.

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Peak of the Week is back! Each week, we put the spotlight on a different Red Peak-er to give you an insider's look at the talent behind the work. This week, it's Strategy Director Megan Hartman. Follow Megan on Instagram: @mch1613

In which neighborhood do you currently reside? What’s your favorite thing about living there?

Long Island City. It’s very laid back but the best part is the view of the Manhattan skyline. The waterfront area is gorgeous and the dog park there is top notch.

Cats or dogs? 


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Originally published on Digiday, February 9, 2015.

By Shareen Pathak

It’s not delivery — it’s DiGiorno cashing in on the best brand moment from last night’s Grammy Awards. The frozen pizza brand tweeted a smart, albeit late response to rapper Iggy Azalea’s diatribe against Papa John’s by throwing delivery pizza under the bus.

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Here's a glimpse of what's been inspiring us around the studio this week.

We're still discussing this year's Big Game ads, but one advertiser (*cough* Newcastle) has already launched a teaser for next year's ad. 2016 might only be a year away, but it certainly looks futuristic.

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This article was originally published on on Feb 3, 2015

By Kristen Nozell

Millennials, the first generation to grow up with Internet access, are known for their embrace of technology and social media, but this status does not provide immunity to the so-called ‘digital fatigue’ that plagues the rest of the plugged-in population. In fact, Millennials are possibly even more susceptible to becoming overwhelmed by the unrelenting pace of today’s digital landscape; results from Cornerstone OnDemand’s State of Workplace Productivity Report show that 38% of Millennials claim to experience ‘Tech Overload’ compared to 25% of all respondents.


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Originally printed on and in print February 2, 2015.  

By David K. Li

Madison Avenue ordered up warm and fuzzy for Sunday night’s Super Bowl broadcast.

The modern Mad Men pitched products such as Budweiser, Toyota, McDonald’s and Dove — with expert doses of emotional manipulation — during 30-second spots that cost a record $4.5 million a pop.
“There were so many well-crafted campaigns with layers of meaning,” said Liz Dolan, chief marketing officer for Fox international TV and former head of global marketing for Nike.
Budweiser was a leader of the heartstring hype, using its famous Clydesdales and an adorable lost puppy to pitch its suds.

Budweiser: Lost Dog

“The puppy and Clydesdales — I think that’ll absolutely drive sales,” said NSG/SWAT CEO Richard Kirshenbaum, author of “Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising.”

It’s not always easy for companies to link passion to their products, experts said. For example, Toyota used the story of Paralympic medalist Amy Purdy to try to peddle its vehicles — and may have fallen short.
“It’s really an ad about how amazing Amy Purdy is versus how amazing the new Camry is,” said Megan Hartman, strategy director at New York ad agency Red Peak. “In the end, I don’t know what’s so bold about the Camry.”

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In the next installment of a video series for ADC Typography Month, Swiss type designer Bruno Maag and Red Peak's Stewart Devlin discuss the most loved-- and most hated-- font in the design world. 


Check out the full post on ADC


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This article was originally published in Bloomberg Business, 1.29.15

By Felix Gillette

Not long ago, Clint and Wiley Hensley, twin 8-year-old brothers in Silver Spring, Md., made an important discovery. They realized they could use their family’s Roku streaming player to watch SpongeBob SquarePants—Nickelodeon’s hit animated TV series about a goofy sponge and his neurotic underwater friends—over the Internet through Amazon Prime Instant Video. Soon the twins were cycling through episodes until they’d lost count. Clint found Patrick, the dopey starfish, particularly hilarious. Wiley favored Mr. Krabs, the money-grubbing crustacean. By the time school started last fall, the brothers were deep under SpongeBob’s spell. “The characters sometimes make mistakes that are funny,” Clint says. “They do weird stuff,” Wiley adds.

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Today on

This article is by Megan Hartman, strategy director at Red Peak Youth, the Millennials-focused unit of strategic branding firm Red Peak Branding in New York.

The Super Bowl is arguably the only time each year where traditional advertising is guaranteed to reach elusive Millennials, a powerful cohort, soon to have more spending power than any other generation. So it goes without saying that the Super Bowl is a monumental opportunity.

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