Each week, we put the spotlight on a different Red Peak-er to give you an insider's look at the talent behind the work. This week, it's Cara Bessom from the Account team. 

Have you lived in any other countries? Where / for how long?

I lived in London for a semester in college. I wanted to stay longer, but both my visa and my money ran out!

What’s your favorite (or most unusual) hobby?
I began enrolling in pottery classes this January and have been spending much of my free time at the studio since. I’ve gravitated towards hand building techniques and have really enjoyed experimenting with different methods of creating texture. Perhaps some handmade, red arrow paperweights are in Red Peak’s future…

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We were lucky enough to have an awesome New Business Intern spend the summer with us - meet Nicole!

1. What are you studying, and where?

Right now, I am a Marketing Major at Bentley University in Waltham, Massachusetts. I will be a junior this upcoming year, but for the fall, I will be studying at Wu-Wien: Vienna University of Economics and Business.

2. Talk about the overlaps between your work here and your academic pursuits.

I never thought that researching and organizing data for academic papers would help me so much at work, but knowing where to find the best resources for reliable information and how to put it all together was so important to my job. Not knowing too much about branding before coming to Red Peak, it was also helpful to treat the experience as if I was in class, constantly learning as much as I could from everyone at the company to then mold how I viewed my own projects.

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Here's a glimpse of what's been inspiring us around the studio this week.

Sometimes, it's the simple things. These pencils create tiny rainbows when they're sharpened.

 

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Here's a glimpse of what's been inspiring us around the studio this week.

Have your ice cream and... see it too? Food experimenters Bompas & Parr have developed a glow-in-the-dark ice cream, perfect for movie theater enjoyment.

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Here's a glimpse of what's been inspiring us around the studio this week.

These iceberg candles by Gentle Giants Studio are intended to raise awareness of the effects of global warming.

We're familiar with responsive web design, but what about responsive logos?

 

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Here's a glimpse of what's been inspiring us around the studio this week.

The Type Tasting Human Experiment explores our relationships to different typefaces through a range of quizzes, and even a typeface dating game.

 

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23 July 2014

Red Peak is Hiring!

We're looking for an Account Manager! To apply, email your resume and cover letter to jobs@redpeakgroup.com with Account Manager in the subject line. 

JOB DESCRIPTION
Red Peak’s Account Manager will manage day-to-day operations on various Red Peak accounts. They will, in partnership with the account directors, lead design and strategy teams through the process of development, presentation, and implementation of brand design work and communications ideas. They will shepherd this creative and strategic work through those processes and drive the ongoing operations of account management: interacting with and responding to the client, keeping the full team on task with status reports, managing the accounts’ finances—always making sure things are moving in the right direction.

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Here's a glimpse of what's been inspiring us around the studio this week.

Talk about brand loyalty. Graphic designer Marianne Hanoun commemorated her love of Disney with an incredibly detailed and expansive starscape based on all of the stars shown in all of the Disney movies.

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Red Peak CEO James Fox weighs in on the branding implications of luxe chocolatier Lindt's recent purchase of down-market Russell Stover in today's Wall Street Journal

 

Chocoladefabriken Lindt & Spruengli AGLISP.EB +0.35%, known for its high-end sweets, may face a marketing challenge when it closes its acquisition of U.S. boxed chocolate-maker Russell Stover Candies Inc.

Swiss chocolate maker Chocoladefabriken Lindt & Spruengli has agreed to purchase boxed chocolate maker Russell Stover Candies for an undisclosed amount. (Photo Illustration by Justin Sullivan/Getty Images)
Branding experts said Lindt’s recently announced deal to acquire Russell Stover, whose chocolates are closely associated with Valentine’s Day in the U.S., is a smart way for the Swiss-based confectioner to broaden its portfolio. The company, which specializes in premium treats like pralines and truffles, will now have the task of making sure the premium reputation of the Lindt brand is not tarnished by its association with a mass-market name.

“You need to make sure that from a branding perspective, the brands seem separate,” said Red Peak Branding Chief Executive James Fox. “I wouldn’t put them under a single brand name. It’s a very dangerous position.”

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Each week, we put the spotlight on a different Red Peak-er to give you an insider's look at the talent behind the work. This week, it's strategist Anthony Perez.

Where did you grow up? What’s your favorite thing about your hometown(s)?

I was raised both in Jersey City, NJ & Pueblo, CO - Jersey until I was 13 and Colorado until about 19. I hated the move at the time and desperately wanted to come back to the NYC area, but I now really appreciate the balance and perspective growing up in such different areas provided. As for favorite thing: my very Puerto Rican upbringing regardless of location.

What’s something we wouldn’t think to ask you, or would be surprised by?

I lost 50 pounds last year. I really didn’t notice how much I had gained over the years until I had a tough time buttoning my size 38 pants. I’m now down to a 32. To put it lightly, the effort to lose that weight was hellish. It hurt...bad.

What’s your favorite (or most unusual) hobby?

Sorry that this answer is long, but I kind of have an odd one. I really like to breakdown movies scene-by-scene and deconstruct what’s happened and why it all works together. The biggest eye-opener is the importance of details rather than “ideas.” For example, on paper, Forrest Gump is a ridiculous story that should’ve made for a famously bad movie. It’s an absurd character on an absurd journey. Think about it. He runs a 3 year coast-to-coast marathon on a whim, inadvertently gets involved in Watergate, and inspires a famous John Lennon song WHILE becoming an All-American football player, international ping-pong star, and a multi-millionaire shrimp boat owner all along the way. It’s ridiculous, but it works so well because of the the characters that surround him, the tone of the movie, etc. It’s a lesson to anyone in any creative field about nailing the details rather than becoming enamored with just “ideas” all the time.

Favorite book?

One Hundred Years of Solitude by Gabriel Garcia Marquez. Such a great story with crazy (but awesome) magical realism going on. There are passages in there I just kept re-reading because the wording was jaw-dropping.

Favorite animated gif?

One of my favorite memes is “Deal With It.” Because I’m a huge NBA nut, I’ll go with a basketball one

What’s your dream branding project or industry?

Tough question, but something within sports would be amazing. Ideally a new franchise in the NBA or NFL. One of those teams is bound to move cities eventually.

What are your go-to blogs/news sources?

I have a few. Reddit, The Verge, Wired, Stratechery, and Fast Company are all go-to’s. I’m also a major podcast listener - mostly sports, tech, and writer roundtables. I can’t live without This Week in Tech.

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